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24, Aug 2022
Email marketing is one of old school marketing tactics that is still worth the effort. Recent studies show that consistent emailing a subscriber base will convert and increase revenue over time.
We have shared a set of email marketing practices that will show you a way to improve your email marketing campaign to generate more revenue.
Focus On the Landing Page for Driving Clicks
Email messages aim to drive more traffic to your website. It is as simple as that. If your email messages do not drive your subscribers to click on your website and lead to a landing page, you can’t convert subscribers to customers.
The basic method of driving clicks to landing pages is by adding a simple call to action button in the email message. Avoid adding multiple CTAs as these only irritate and confuse the reader. It makes them leave.
To offer the best user experience, the email message, CTA, and landing page should be in the same harmony.
Create Space for Reply
At the beginning of email marketing, markets send emails to subscribers and wait for their response. But it is not the case now. We have many more options to create meaningful conversations with potential customers. As they are subscribed to your website, it already shows their interest in your product. If you keep that in mind and encourage them to reply, there is more chance you drive them to convert.
The possible ways to have meaningful conversations are:
- Send emails with more personalized subject lines that should make them realize you know them.
- Write entertaining messages, It should look like a real person who wants to communicate not an invisible bot.
- Segment your audience and target content. The segment may be based on your subscribers’ demographics. It will help you write messages that speak to the segment’s interests and requirements.
For the best user experience and engagement, personalization is key. You can add personal elements to your email messages. Specify their name in the emails.
- Use the modern email tools that allow you to replace the recipient name.
- Edit email content by location.
- Customize subject lines.
Send Neat and Clear Email Messages
You can not hold your subscriber to your email with just a fancy subject line, you might want to encourage them to click on CTA and visit your website. For this to happen, you should send emails that keep their interest and let them continue reading.
The possible ways to achieve this are,
- By using short text. Make sure the content is optimized with keywords and phrases that keep your subscriber stand out.
- Highlight the important information by adding bullet points.
- Do not overload email with images. Add only relevant and useful images. Ensure these are loading properly.
- Structure the email to look good on all devices. It is not necessary to mention that most of us use phones for emails now. So your message must look good on the mobile screen.
Include Social Media Profile Links
Try to connect with your readers socially. Build a social connection with them as it will easily let you know their interest and needs. It is even the easiest way to make a good conversation. So include your social media profile links along with CTA in the email.
Having a large online audience base or followers for your business is always helpful. It allows promotion and helps to build trust between you and your readers. Give your audience more ways to get connected with you.